The Milk Cup @ TwitchCon

I served as Sponsorship Director for The Milk Cup, a 100-player all-women’s tournament hosted at TwitchCon and anchored by a fully branded GonnaNeedMilk experience. I led the development of sponsorship packages spanning the full lifecycle of the event, from pre-qualifier rounds through the live finals at TwitchCon. This included designing integrated in-person and digital sponsorship offerings, selling partnerships, and overseeing execution through production. Activations ranged from branded broadcast segments and pre-roll ads to in-person competitions, live audience integrations, and custom sponsor moments embedded throughout the tournament experience. Work cross functionally with production, PR, Social and client.